No new enquiries. No bigger audience. Same number of people asking about the course — this is what changes if the three things below the fold stop leaking. Every number here is yours to change.
Rough is fine. The point isn't precision, it's the shape of the gap.
Three things, none of which need more people finding you.
A £1,650 course is a career change, not a treatment. Answering "how much is it?" with a number and a link asks her to make that decision alone, on her phone, with nobody to reassure her. Most of them don't.
She asks, you answer, she says "thanks, I'll have a think" — and that's the end of it. There's no sequence behind that moment, so every one of those goes quiet permanently.
No confirmation that reframes what the call is for, no reminder, nothing the night before. She forgets, or talks herself out of it, and you never hear why.
Only worth doing after the three above are fixed — paid traffic into a leaking funnel just makes you pay for the leak.
I have not put a single number on this page that you can't change. The three percentages are the typical bands for this kind of offer — if you think any of them is optimistic for your academy, drag it down and look at the answer again.
That's the whole test. If the numbers you'd accept still produce a gap worth having, the gap is real — it's arithmetic, not a promise. If they don't, then this isn't for you and you've lost ten minutes.
What this model does not assume: more followers, a viral post, a bigger audience, a lower price, or you working more hours. It's the same enquiries you got last month.