Standalone answers to the ten conversations above — the version to forward to whoever answers your inbox.
How should a beauty academy answer “how much does your course cost” in the DMs?
Answer it immediately and plainly, then frame it and hand the conversation back with a question. Price, context, question, in that order and under forty words. A bare number with no frame becomes a comparison shopping tool and the conversation ends. Dodging the question or saying it depends reads as evasive and ends the conversation on distrust. Never let a price be the last message in a thread.
What should I say when someone asks me to just send them information about my course?
Say yes, then ask permission to send the relevant part rather than everything. Sending the brochure straight away ends the conversation and gives the prospect a socially acceptable reason to go quiet. A reply such as: we have a fair bit, is it cool if I ask two quick things so I send the bit that is actually relevant, keeps you in questions instead of attachments. If they insist, send it, but attach a question so the thread stays open.
How do I answer when a student asks if my beauty course is accredited?
Answer in the currency they care about, which is insurance, salon employment and council sign off, not the qualification framework itself. State the credential you hold as a trainer, state exactly what certificate they receive, then voluntarily state what they do not get. Everyone claims and almost nobody disclaims, so the limitation is what makes the rest believable. A one word yes carries no information because every academy says it.
How do I handle the objection that my beauty course is too expensive?
Split the objection before answering it. Ask whether it is the lump sum that is tough or the total number. Lump sum means logistics, so move to the payment plan and close. The total number means they do not believe in the return yet, which no payment plan fixes, so answer with maths and proof: how many clients at local prices gets them back to even. Do not discount, because discounting teaches them the original price was fake.
Is a question about payment plans a buying signal?
Yes. Nobody investigates the payment schedule for a course they are not going to do. Payment plans, next available dates, kit contents and whether it fits around a job are the highest intent messages an academy receives. The mistake is answering them as admin questions and stopping. Answer, then immediately ask for the next step, either the checkout link or a quick call.
A prospect cannot decide between my online and in-person course. What do I do?
Move it to a phone call rather than listing pros and cons. Listing both hands the work back to the prospect, and a confused prospect does not buy. Offer two specific times rather than asking when suits you, because choosing between two options is instant while auditing your own calendar is effort. If they cannot take a call, choose for them in writing and give the reason in their own words, including an honest reason against the more expensive option.
What do I say to someone who is scared they will not be good at lashing?
Normalise the fear with evidence, show the mechanic that makes early failure safe such as practising on mannequins and lifetime rewatch access, then ask them to name their specific version of the fear. Blanket reassurance like you will be fine reads as not listening and lowers trust. Whatever they name when asked whether it is the technique, the speed or getting clients afterwards is the actual sale.
How do I answer a prospect who thinks the lash market is saturated?
Do not argue, because that creates a debate and nobody buys from someone who just told them they were wrong. Agree with the observable fact, then reframe it: many lash artists in an area is a demand signal, since clients return for refills every two to three weeks, making it a repeat client industry rather than a one sale industry. Then ask where they are based and give an honest local read, including when the area genuinely is tight.
What should I say when a prospect needs to talk to their partner first?
Get into the conversation instead of stepping out of it. Ask what the partner would need to hear to be a yes, which is usually how long until it pays for itself, and offer a short three way call so the partner can ask directly rather than hearing it second hand. Saying let me know how it goes hands the decision to someone who has never spoken to you and has every incentive to delay.
How do I respond when someone says they will think about it and get back to me?
Do two things in order. First surface the real question by asking what specifically they want to think about, framed as wanting to save them a week of sitting on it. Second, get a commitment to a specific follow up time. Replying no worries take your time ends more academy conversations than price does, because it gives permission to disappear and leaves nothing to follow up on. A prospect who can name neither has told you no, which is useful information.